Look, we get it. Social media marketing for your business can be frustrating. It feels like there are a million other brands shouting into the void, consumers attention spans are short, and the platforms are constantly changing (what is an algorithm anyway?).
We believe that when you take a step back from the trends and really tap into your brand’s unique voice is when the magic starts to happen.
Your social media marketing plan should support your business goals, it should clearly communicate the values of your business and speak right to the heart of your audience.
Look, we get it. Social media marketing for your business can be frustrating. It feels like there are a million other brands shouting into the void, consumers attention spans are short, and the platforms are constantly changing (what is an algorithm anyway?).
We believe that when you take a step back from the trends and really tap into your brand’s unique voice is when the magic starts to happen.
Your social media marketing plan should support your business goals, it should clearly communicate the values of your business and speak right to the heart of your audience.
Here's how we can help stand out from the crowd
Most brands struggle to connect with their audience in a meaningful way that clearly communicates their brand values and gets to the heart of what their audience is feeling, not because they don’t want to, but because they don’t know how.
The good news: we do.
What makes us different?
We get business.
We are not social media coordinators. We’re business strategists who understand how sales and marketing work together and can create a solid strategy to help you achieve your business goals.
We will take a holistic and comprehensive view of your entire business. Nothing exists in a silo, especially not marketing, we take a cohesive, strategic look at your communication strategy to see how it impacts and ties into everything else. If you’re looking for someone to simply post updates to Facebook and Twitter, we’re not a good fit.
We believe in humans first, marketing second. At its core, marketing is about building community and sparking conversations. But most brands fail to get a good understanding of who their audience really is and thus, missing the mark on connecting with them on a deeper level.
The reality though is that people are looking for brands with more substance. They’re looking for brands who line up with their ideologies.
We’ll help you find clear ways to define what you stand for and help you showcase it to your audience in an authentic way.
We’ll work with you to create the brand you want — and the one your audience needs — and how to authentically connect with your audience using our four-step signature process:
WE AUDIT.
We can’t move forward until we know where you’ve been and where you’re at now. After our initial call, our team will begin digging into your brand — no stone left unturned.
We’ll work to:
- Assess your current communication plan, tactics and assets to determine what is working, what your competitors are up to and what is needed moving forward.
- Define overall business goals – qualitative and quantitative – for the year, as well as smaller, timely goals each month.
- Pinpoint how your marketing and communication plan can align with your set business goals.
WE STRATEGIZE.
Strategy is our thang. Our team will do the heavy lifting needed to deliver a comprehensive communication strategy suited to your business goals.
During this stage we’ll:
- Define and refine your brand’s core values and how they’re communicated internally and externally.
- Clarify your brand voice, target audience and buyer personas.
- Gain an understanding of which platforms and tactics make the most sense for your brand, then craft a unique strategy for each segment.
- Help you gain a deeper understanding of your audience so you can talk to them in a language they can understand and connect with.
- We’ll help you use this information to develop and outline a content strategy so you know how to connect and communicate with each market segment, including customers and prospects.
WE TRAIN.
We’ll provide your team with a customized framework to ensure that they are up to speed and have the tools to execute the strategy effectively. We’ll focus on how to use your brand values and vision to make decisions about your content and your marketing so you know you’re executing your brand the way you want. Plus, we’ll show you the best industry tools, templates, and softwares to keep it all running smoothly.
Training will focus on:
- Building a vibrant, consistent brand & brand voice by translating company culture and values into the communication plan.
- Crafting a comprehensive channel strategy for each platform the brand is on.
- How to take your content strategy we developed and actually apply it in the “real” world.
- How to execute the content strategy with nuts and bolts like what to post, when to post and the why behind it all.
- A comprehensive content calendar so there is no confusion about what to post, plus we’ll teach you how to reuse the content calendar over and over again.
- Amplifying the customer experience by identifying opportunities for increased customer engagement online.
- Identifying opportunities for increased brand awareness through partnerships, influencers and promotional campaigns.
- Creating a social advertising strategy that increases the right kind of fans and builds engagement.
- Understand your existing data and how to use it to make strategic decisions so you can use things like local culture and demographic information to target new and engaged prospects.
- Developing a streamlined organizational flow to assure that any customer support inquiries that pop up on social are delegated and handled in an appropriate, timely manner.
- Tools, templates and best practices needed to take ownership of the overall social media plan.
WE SUPPORT.
We won’t leave you hanging. We’re available to troubleshoot and support for 30 days following the end of our engagement. We’ll end our engagement together with you feeling confident and in charge to take the lead on your brand’s social strategy. It’ll be smooth, strategic and will get results.
"The most proactive marketing team I've ever hired. They work with us to execute different facets of our social media strategy, run community management and support teams, and generate content. Their combined attention to detail, enthusiasm, and thorough communication helps us anticipate what's ahead so we're always prepared."
Wondering how it all goes down?
We use a combination of one-on-one calls, done for your worksheets, recorded trainings, and customized trainings to develop your brand’s social strategy. Plus we give you the tools and resources you need to move forward with the confidence to effectively communicate your brand voice to your core audience.
"Wylie & Co. became a crucial part of both our marketing and customer service teams at Hotel Wailea. They helped immensely to solidify our brand voice, and their communication with our guests is at the same time playful and professional. Beyond even that, though, is their commitment to sourcing new avenues of exposure. I didn’t realize how many opportunities we were missing to build strategic relationships until they literally dropped them in our laps. I highly recommend Wylie & Co. as a “must have” for your marketing team!"
- CHRISTY WINTERBOTTOM, HOTEL WAILEA
Investment
- Solopreneur – 4 month package $1,000/mo (extended payment plan available)
- Small Business (less than 5 team members) – 6 month package starting at $3,000/mo
- Established Brand (10+ team members) – custom package; quotes available upon request
"Wylie & Co. became a crucial part of both our marketing and customer service teams at Hotel Wailea. They helped immensely to solidify our brand voice, and their communication with our guests is at the same time playful and professional. Beyond even that, though, is their commitment to sourcing new avenues of exposure. I didn’t realize how many opportunities we were missing to build strategic relationships until they literally dropped them in our laps. I highly recommend Wylie & Co. as a “must have” for your marketing team!"
- CHRISTY WINTERBOTTOM, HOTEL WAILEA
WHO AM I?
