Partner with color outside
If a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy.
- Andrew McCaskill, Senior Vice President
Global Communications and Multicultural Marketing, Nielsen
American demographics are shifting. The US Census Bureau predicts that by 2044, people of color will be the majority. Multicultural women are already nearly 40% of the U.S. female population and by 2060 are expected to reach 57% of the total U.S. female population.
Women of color inject trillions into the U.S economy, control the buying decisions of their families, and are trendsetters & brand loyalists.
Our influence only continues to grow.
The business case for multicultural outreach is clear. Diverse consumers, want to see themselves authentically represented in marketing, and they want brands to recognize their value to the bottomline.
As the outdoor industry looks to step beyond just a dialogue about diversity and begin to strategically build partnerships that champion inclusivity, marketing authentically to women of color should be a top priority.
Here's how Color Outside can help:
WHAT WE OFFER